With over 60% of digital media time now spent on mobile devices it’s vital to have a mobile strategy in place for your business. From fully responsive websites to mobile optimized web pages, our mobile strategies will put your business right in front of searchers at the most crucial moments.
- Over 90% of U.S. adults own a smartphone
- 4 out of 5 consumers use smartphones to shop
- People spend an average of 3 hours a day browsing the web on mobile devices
- Over 75% of searches for local business information result in a purchase
- 80% of retailers plan to invest in mobile this year
Statistics like these truly show how much the mobile landscape has shifted over the past decade. Having a poor mobile web experience can cause frustration, limit time on site and lower average page views per visit thus leading to lost revenue. Mobile sites should differ from desktop sites in that they should be fast loading, have large touch points and limit any pinching and zooming. A simple and cost-effective way to do this is through responsive web design where one URL is used on both the desktop and mobile version of the site, yet elements adapt to the size of the screen regardless of the device type.
A fast loading mobile site with a great user experience can also lead to better search engine rankings. As of April 2015, Google stated that mobile friendliness is now a ranking factor. Sites should now be optimized not only for desktop but for mobile as well since different factors now have to be considered.
Contact Crest Interactive for more information on mobile optimization and web design.